Is competitive analysis a core component of your business strategy?

Competitive analysis is usable by a variety of types of business to grow, enter new markets, or find new customer leads.

Why does competitive analysis matter?

A strong understanding of the competitive landscape provides strategic agility. Nowadays companies can access more data than ever before, yet most companies do not conduct competitive analysis systematically. Many enterprises operate on what is called informal impressions, opinions and intuition gained through the tidbits of information about competitors.

Competitive analysis is an essential aspect or business strategy. A strong understanding of the competitive landscape provides strategic agility. Most companies, however, do not conduct competitive analysis systematically. Many enterprises operate on what is called informal impressions, opinions and intuition gained through the tidbits of information about competitors.

importance of competitive analysis

Towards systematic and actionable intelligence

Competitive analysis is usable by a variety of types of business to grow, enter new markets, or find new customer leads.

Competitive intelligence is now gathered in just as many different methods, ranging from (corporate) espionage to hiring market experts and consultants. These methods have one thing in common, they are static and distinct to that particular time and setting, therefore not done systematically.

In the case of especially quick moving markets, information is often outdated and disrupted by active elements, such as companies, technologies, and markets, which are too often discovered only when it is too late.

Interested in these questions? 

Every month Ingrid Willems hosts a free webinar and information session about the importance of competitive analysis.

In this webinar the importance of systematically building competitive intelligence will be explained and you will be provided with tips and tricks to find and gather relevant information on companies, trends and new technologies in your business environment.

Next webinar: 26/01/18

https://www.eventbrite.be/e/competitive-analysis-webinar-registration-42038631679

 

About datascouts

DataScouts is a strategic marketing tool, that sets companies on the road to gathering systematic (competitive) intelligence. DataScouts helps you with the gathering, aggregating and enriching of the necessary data and offers your team the right tools, visualizations and dashboard for analysis. This competitive landscape allows you to create systematic competitive intelligence without losing the data.

 

How can we help you?


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We will get back to you as soon as possible.

Schedule your demo


Prefer to contact a human being? Contact us at natan.debie@datascouts.eu

Schedule your demo


Prefer to contact a human being? Contact us at natan.debie@datascouts.eu

Schedule your demo


Prefer to contact a human being? Contact us at natan.debie@datascouts.eu