7 FEATURES EVERY INNOVATION MANAGER NEEDS
Innovation managers are overloaded with data, news articles and input from others. Yet you want to be aware of what’s happening in your environment and spot trends early. To get these results, you’ll need to keep track of your partners, customers and other stakeholders. It’s hard to keep on top of industry trends and changes and even harder to do this in a systematic way.
Companies usually start with a manual exercise, but fast feel the need of a continuous software solution. These are the 7 necessary features every innovation manager seeks in a tool:
- A central database
- Systematic monitoring
- Ad-hoc analysis and visualisation
- It’s up to you
1. A CENTRAL DATABASE
Your company is full of relevant info for innovation managers. Think about it: your sales people are the ears and eyes of your company, your marketing team is tracking stakeholders on keywords while the C-suite is working on a strategic level. That means a lot of valuable information scattered around all steps of the customer value chain. The challenge for innovation managers is to centralise this data in a common database: your “one version of the truth”
2. SYSTEMATIC MONITORING
Once you’ve made the list of all partners, customers and other stakeholders that are relevant to track, you want to do it in a systematic way. Innovation teams nowadays loose 50-60% of their time on collecting, sharing and keeping up to date their data. Be sure your tool can decrease a big part of this workload by automatic enriching.
WHY DATASCOUTS IS THE RIGHT TOOL FOR INNOVATION MANAGERS ?
3. AD-HOC ANALYSIS AND VISUALISATION
“Can you make me a report by this Friday?” or “Do we have any AI-specialist in our network?” are common questions you are getting. You don’t want to start over every time again. A good tool for innovation managers has the capability to create graphs, charts, etc. on the flow.
After you centralise all data from your company, you will want to cluster it again into relevant subsets. Search for a tool with capabilities to segment easily on elements such as address, company size & age, categories, used technologies, … Having these capabilities will make your job a lot easier!
Be sure to search for a software solution which offers you the possibility to add custom reports. That way you can invite team members to add personal notes and to complete an individual score card per company. You may have good knowledge about some stakeholders, but if combine this with the knowledge of the rest of your organisation you truly get great insights!
You don’t have the time to look in a tool 36times a day. So, look for a tool which offers some kind of alerts. Look for possibilities such as weekly digest, Slack integration, … to stay informed about breaking news and trends in your ecosystem.
7. IT’S UP TO YOU
We told you the first 6. Now it’s your time! What is according to you the 7th feature every innovation manager needs? Share with us
DataScouts is an ideal scouting and portfolio management tool for Innovation Managers & Business Developers to manage the process and monitor the progress of ongoing innovation tracks.
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