OUTSIDE-IN PERSPECTIVE
Conduct an in-depth market scan to sharpen your awareness about existing and emerging actors in your industry, the enabling ecosystem. Understand your competitive position, alternative solutions, business models and go-to-market approaches by collecting data from a wide range of sources.
ACTORS
Identify relevant players, incumbents as well as new entrants based upon your selection criteria
TRENDS
Gain use case specific insights about market and industry trends from relevant articles, publications e.a.
RELATIONSHIPS
Gain insights by collecting information from a wide range of (structured and unstructured) data sources
