Forward Fooding: On a mission to foster food innovation

Forward Fooding

Forward Fooding is a global network of entrepreneurs powered by entrepreneurs that provides the necessary support and velocity to enable collaborations and partnerships between established food organizations and startups. They are on a mission to foster food innovation in order to redesign our food system. In short, they believe entrepreneurship can make a difference in solving some of the biggest issues that are affecting our current food system. That combined with the infrastructure and expertise from corporates is the ‘secret sauce’ to create a brighter future of food.

Simultaneously, shifting consumer preferences are putting huge pressure on existing business models and traditional food companies and brands. As Fortune magazine summarizes, “Big food is under attack from startup granola.”

As a former executive at a Fortune 500 beverage company, Alessio D’Antino (CEO) became increasingly frustrated with the company’s rigid approach to innovation and their ‘meaningless’ agenda and decided to move to Silicon Valley in search of inspiration. After stumbling upon a number of brave entrepreneurs who were building highly innovative ventures, he started realising that startups were going to play a larger role in solving some of the biggest challenges affecting our global food system. Since then Forward Fooding has built a global community of innovators in FMCG’s and FoodTech. They now work with food and beverage companies of all sizes to help embrace more collaborative models to innovation in order to create a brighter future of food.

FoodTech Data Navigator

Forward Fooding already published a map and directory of food startups on their website. However, they saw a bigger opportunity in the FoodTech data they had collected over the years. Startups might want to see who else is doing similar services as them or who might be a good supplier, corporates search for startups to collaborate with and investors wanted to screen a portfolio of startups. With over 1500 active users and a great network, they felt the need for a real data platform.

In 2019 they introduced the FoodTech Data Navigator, powered by DataScouts, the world’s first data intelligence platform for the AgriFoodTech Ecosystem. The platform allows the end-users to discover the latest startups, accelerators, investors and key players in the global AgriFoodTech sector.

Collaborating for success

We worked closely together with the team of Forward Fooding to launch the FoodTech Data Navigator. First of all, we incorporated the expert taxonomy reflecting the food innovation space. During a couple of co-creation sessions, we streamlined the user experience. Finally we uploaded and further enriched the data and we jointly configured the FoodTech Data Navigator to provide valuable insights to startups, corporates and investors engaged in fostering food innovation.

The Forward Fooding team launched the FoodTech Navigator with a well targeted multi-channel marketing campaign. Right after the launch, users started to sign up for a 2-week demo period to experience the possibilities and opportunities of the platform

In the meanwhile the FoodTech Data Navigator hosts 4300+ highly curated data entries including international AgriFoodTech startup companies, accelerators & incubators, investment funds, and business angels.

2020 marks the first FoodTech 500

Inspired by the Fortune 500, Forward Fooding presented early 2020 the first official FoodTech 500, 2019’s definitive list of global entrepreneurial talent at the intersection between food, technology and sustainability.

The official 2019 foodtech 500

Forward Fooding saw a truly global response to their call for applicants with over 1.200 applications from 54 different countries, across 8 different categories of AgriFoodTech.

To create the FoodTech 500 official list, the data from each application was processed using the FoodTech Data Navigator‘s unique algorithm combined with DataScouts’ algorithms to calculate the business size score as well as a digital footprint score. The sustainability score has been derived from a bespoke model based on the environmental data collected from the finalists. 

FoodTech 500 embraces the startup and scale-up success stories shaping the future of food. In total, 78.2% of FoodTech 500 companies are less than 5 years old and 56.1% are at pre-seed or seed-stage funding. Yet despite their early stage, close to 75% are revenue-generating.

Leverage the power of data to transform your business

ForwardFooding encourages their partners to use the power of data to transform their current business and to strengthen their competitive positioning by

  1. mapping the most relevant companies for your organisation
  2. building and sharing collective intelligence with colleagues
  3. identifying up-and-coming technology trends

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