Market Scan · for innovation teams

Know who is really moving in your market. In 5 working days.

A Market Scan maps the trends, segments and players behind one strategic question, each finding backed by evidence. Fixed scope, fixed price.

€6.200excl. VAT · fixed price · delivered in 5 working days

Book a 30-minute scoping call See a sample report

Market Scan · sampleHybrid meat in Dutch retail

7,714 products · 33 product families

Balanced proteinAlbert Heijn, Jumbo, SPAR · NL · 2026

Market size362 blended products: 4.7% of the shelf, 17.5% within meat families

Where it scales24% of meatballs and 15% of burgers are blended, against 4% of premium fillet

Who drives itMainly retailer private label, with ingredient suppliers upstream

How it’s soldOnly 1.9% say they’re blended on the front of pack; most disclose it on the back only

Value for money9.1 g protein per € for blended vs 8.6 g for meat and 5.7 g for plant-based

EvidenceShelf data · ingredient lists · prices · Nutri-Score

Trusted by corporates, research centres and public agencies

A Market Scan: evidence, not another list

Startup lists and AI chat give you names. A Market Scan gives you the companies that matter for your question, profiled on the same criteria, with the sources to back every claim.

What you get

1Landscape definition. Segments, applications and product categories for your question.

2Key assumptions. The beliefs your decision rests on, made explicit.

3Stakeholder landscape. Companies, research and public bodies, and how they connect.

4Key players. Evidence-based profiles on your criteria.

5Key trends. What's emerging and what it means for you.

Want to see the output first?Get an anonymised sample Market Scan in your inbox.

From question to evidence in three steps

1KickoffWe sharpen your question and agree the criteria.

2Debrief after 2 daysOur AI agents collect, our analysts check. We share the first findings so you can steer the rest of the research.

3Final report after 5 daysA walkthrough of the report, plus 1 month of free access to your own workspace on our platform: filter the players, compare them on your criteria and open every source.

Colruyt GroupFrom one scan to continuous monitoringFollows competitors and the ecosystem around four pillars: food, health, supply chain and retail data.

ChristchurchNZSeeing the value, and the gaps, of an ecosystemUnderstood what its ecosystem is worth and which actions close the gaps.

Tell us your question. We'll scope the scan.

I reply within one working day to plan a 30-minute call. No obligation.

Ingrid Willems
CEO, DataScouts

Questions

Can’t we just ask ChatGPT or Claude?

They’re great for a first look. But they give you plausible text, not checked evidence, and a different list every time you ask. A Market Scan profiles every player on the same criteria, uses data we collect ourselves, and links every claim to a source. You can take it into a decision meeting.

What do you need from us?

A kickoff call. Tell us what you already know, the research you’ve done and the players on your radar, so we continue from there instead of starting from zero. Together we agree the question and the criteria. After 2 days we debrief on the first findings so you can steer, and after 5 days you get the final report.

What happens after the scan?

You keep free access to your workspace for 1 month. To keep the evidence base current after that, continue with a Market Watch, or go deeper with a tailored analysis. We scope that with you, only if it helps.

Is this only for food?

No. Our sample comes from food, but the method works for any sector or technology field. We do continuous market watch for corporates, research centres and public agencies.

Is our question kept confidential?

Yes. Your question, your criteria and your results stay yours. We never name a client without their permission.

What if our question is too big for 5 days?

We’ll tell you in the scoping call. Either we sharpen the question to fit the scan, or we propose a tailored study with its own scope and price.