- DataScouts Learning Hub
Data Valorization: Turning data into business value
Join us on January 28th at 10am for an interactive webinar, led by Ingrid Willems, CEO & Co-founder of DataScouts and Omar Mohout, Scaleup Director at Deloitte, a widely published technology author, and advisor to growth companies at C-level.
Why data valorization matters
Organisations are operating in a period of transition. Markets are shifting, boundaries between sectors are blurring, and many teams are navigating growing complexity without always having the full picture.
Data is more available than ever, yet turning it into real business value remains a challenge. Instead of clarity, data often leads to more reporting, more dashboards, and more monitoring, without stronger decisions.
The core issue is no longer data availability, but activation. Real value only emerges when data is deliberately used to support choices, priorities, and action.
The DataScouts perspective
At DataScouts, we believe insight is not a one-off exercise.
Market understanding is a continuous learning process: capturing signals, challenging assumptions, and connecting internal and external data into actionable insight over time.
Not traditional market research, but continuous market research. A way to stay oriented in uncertainty, not by measuring more, but by better interpreting, contextualising, and translating data into action.
This perspective aligns closely with data valorization: seeing data not as a by-product, but as strategic capital that only creates value when it is activated.
Meet Omar Mohout
Omar Mohout is a Scaleup Director at Deloitte, Professor of Entrepreneurship at Solvay Business School, widely published author, and trusted C-level advisor to growth companies. Omar specializes in the intersection of technology, innovation, and entrepreneurship, offering unparalleled insights to help businesses thrive.
Omar Mohout is the author of Data Valorization: Turning Data into Business Value book that has inspired this webinar.
Follow Omar on LinkedIn to stay up to date with his work.
Move beyond collecting data and turn it into real strategic value
The webinar will explore how organisations can move beyond collecting data and start turning it into real strategic value at the intersection of technology, innovation, and entrepreneurship.
Understand why data initiatives often fail to create value
Learn how data can support strategic decision-making
Reflect on how your organisation currently uses data and insights