- DataScouts Learning Hub
Market intelligence: from data overload to market clarity
Join us on July 15th at 2 PM with Ingrid Willems, CEO & Co-founder of DataScouts.
Learn how to analyze your market, map your stakeholder landscape, and uncover actionable insights to guide strategic decisions.
Gain clarity, not just data: structure your market intelligence for smarter decisions
With DataScouts, you move beyond noise to build a clear, actionable view of your market. Our AI-powered platform helps you map your ecosystem, validate assumptions, and detect early signals — all within a structured workflow designed for strategic foresight. Learn how to unlock Context Clarity and overcome Market Myopia with Ingrid Willems, CEO of DataScouts.
Structure meets strategy: a smarter way to do market intelligence
Identify market myopia
Learn how to:
- Recognize early signs of strategic blind spots
- Spot missed opportunities and weak market signals
- Understand how Market Myopia affects innovation and decision-making
Structure your intelligence workflows
Learn how to:
- Set up a Spotting Area focused on your market
- Define and validate key assumptions
- Organize and map stakeholders across your ecosystem
Detect signals & uncover trends
Learn how:
- Monitor over 70,000 sources in real-time
- Use AI to detect emerging trends and blind spots
- Cluster signals and visualize trend strength over time
Scenario planning
Learn how to:
- Generate stakeholder snapshots automatically
- Synthesize strategic insights with AI support
- Publish and communicate clear recommendations
Learn with Ingrid Willems
Ingrid Willems is the CEO & Co-founder of DataScouts. With over 25 years of experience in product innovation, market research, and strategic foresight, she has led the development of AI-powered tools that help companies across Europe build internal market watch capabilities and make more informed decisions. She teaches at universities and supports public-private innovation initiatives across sectors.
Follow Ingrid on LinkedIn to stay up to date with her work.
Want to implement Market Intelligence in your organization?
With DataScouts, your team can:
Continuously monitor market dynamics and detect early signals
Map stakeholders and validate strategic assumptions with AI support
Co-develop custom workflows that align with your business needs
Empower internal teams through expert training and certification
Whether you’re starting from scratch or scaling an existing process, we help you build a future-proof Market Intelligence capability — driven by data, accelerated by AI.
